We've decided to retire link ads. This is in order to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow. | ||||
What does this mean? | ||||
From March 10th 2021: | ||||
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Your earnings | ||||
Our experiments show that, for the vast majority of publishers, responsive display ads can perform as well as link ads. We are constantly optimizing responsive display ads to maximize performance. You will be able to monitor the performance of your link units through the ad units report to compare performance before and after. | ||||
What to do next? | ||||
There is no action required from you in relation to your responsive link ads as these will begin to serve display ads from March 10th 2021. |
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